Technologies Marketing : Cultures dentreprise et changement technologique, mode Hardcov...

Product Name: Technologies Marketing : Cultures dentreprise et changement technologique, mode Hardcov...
Book Title：Marketing Technologies : Corporate Cultures and Technological Cha ISBN：9780415624770
Marketing Technologies : Corporate Cultures and Technological Change, Hardcover by Simakova, Elena, ISBN 0415624770, mode ISBN-13 9780415624770, Like New Used, Free P&P in the UK

This sophisticated ethnographic study (based on the authors PhD dissertation, 2007: U. of Oxford) examines corporate assumptions with regard to business-to-business transactions involving new technologies. Simakova (innovation, U. of Exeter Business School, UK) worked alongside marketing managers in a global IT corporation in their Europe, Middle East, and Africa headquarters in the UK--observing and documenting the rituals, realities, and effects of corporate beliefs in various contexts. She includes a detailed case study of the launch of a radio frequency identification (RFID) based solution. Annotation ©2013 Book News, Inc., Portland, OR ().